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Podcast Season 1 Episode 4: Jessica Phillips and Drew Kitsch/The Exercise Coach

On this episode of the show, I’m interviewing Jessica Phillips and Drew Kitsch. Jessica is the owner at The Exercise Coach here in St. Louis. Drew is one of the head trainers with The Exercise Coach, coaching at their Clayton, Webster Groves, and Town & Country locations.

Jessica is a St. Louis native and graduated with a degree of Marketing and Visual Merchandising at a University in Colorado. Worked in the family business for 8 years and decided it was not her passion or calling. She and her dad found The Exercise Coach and brought it to St. Louis in 2014 and currently have 3 locations. Ever wonder what it is like to wake up every morning and be excited to go to work. That is what The Exercise Coach does for her every day. To be able to help someone’s quality of life is what sets her soul on fire and that is why she does what she does. Their program is designed with you in mind they call it right intensity training because it is based on your physical level. If you are just starting a program for the first time or an avid gym rat they can challenge your muscles in ways you have never experienced with their high tech proprietary equipment. Take it from someone who has been through lots of health issues along with anxiety and overcame those issues with changing my overall lifestyle with exercise, diet, and spiritual practices. She is a wife and mom to an outgoing little boy who is 6 years old. Every day is a blessing that we cannot count on which she learned through my health journey.  What can you do today that can make you stronger tomorrow?

Drew Kitch is the Lead trainer at The Exercise Coach Town and country location. He started his career in the exercise world actually here. This was his first real job relating to his degree straight out of college. He received my Bachelors degree in Exercise Science with a concentration in Strength and conditioning from Troy University. In college, he discovered something about himself, and that was how much he loved to exercise, and how great it made him feel. He loved the aspect of striving for the goals that he would set for himself, and actually obtaining them. That is what was the kickstart to where he am today, because his passion is what he does. Helping people strive to be better day in and day out, through exercise, feeling healthier, and better about themselves overall.

Website: www.exercisecoach.com
Facebook Town & Country: https://www.facebook.com/personaltrainertownandcountry/
Facebook Webster Groves: https://www.facebook.com/personaltrainerwebstergroves/
Facebook Clayton: https://www.facebook.com/personaltrainerclayton/
Instagram: https://www.instagram.com/theexercisecoach/
Linked In: https://www.linkedin.com/in/jessica-phillips-88096435/
Phone: (314) 548-2178

Transcript

spk_0
Hello and welcome to STL Active; St Louis' premier health and wellness podcast. STL Active aims to give listeners in the St Louis area the information they need to succeed and progress with their health and fitness. This podcast is brought to you by stlouispt.com and hosted by Doctor of physical therapy, Greg Judice.

spk_2
Hey, guys, it's Dr Greg, owner and physical therapist at Judy Sports and Rehab. On this episode of the show, I'm interviewing Jessica Phillips and drew kitsch from the exercise coach. Jessica is the owner of all three ST Louis locations of the exercise coach, located in Webster Groves, Clayton and Town and Country. Her own journey to health is part of what inspired her to help others. You will hear Jessica's obvious passion and love for what she does for her clients. In the interview, Drew is the head trainer at the Town and country location. Drew has a degree in exercise science with a concentration in strength and conditioning from Troy University. Without further ado, let's get in the interview with Jessica Andrew. All right, welcome to the show. Today we have Jessica and Drew from the exercise coach. Thank you guys so much for being here.
spk_1
Absolutely. We're delighted to be here.
spk_2
Seriously, Appreciate it. Let's Ah, let's start with you. Given the listeners a little bit about your background.
spk_1
Sure, Absolutely. So, um like he said, My name is Jessica Phillips, and I'm one of the owners at the exercise coach. And my story is actually really kind of funny, actually. Um, I started as a culinary student in Ah, Colorado, and it was fun. It was great. But there was no passion there. And it was more of Ah, just something that didn't feel like it hit home for me. So then I decided, You know what? I'm gonna switch gears and go into more marketing and visual merchandising and go that route and go in the corporate world. And that definitely was not the place for me at all. Um, it was rewarding in a marketing sense, but it was not rewarding to not be able to have the relationship building with an actual person. It was just communicating with people overseas. Um, wanted beautiful work, but at the same time, there was no passion for it. So, um, that was eight years of my life and then fast forward. Um, my dad sold the business and I was like, Oh, God, I hope I hope we can find something that I'm actually passion about, like so excited. And he says, You know what? Let's bring the exercise coach to ST Louis. And I said, Why would you bring another fitness place? Toby, Jose Luis, There. So much fitness here, right? What are you thinking?
spk_2
It seems like it's over. Saturate
spk_1
Yes, like this is so oversaturated. This is insanity. Because you know what? Just give it a chance. Go down to corporate and just try it out. And I got on that leg press and I looked at him and I said, You're darn right We're bringing this to ST Louis because this is a workout and that so many people can benefit from. This is a workout that I'm passionate about. This is what lights my soul on fire is to be able to establish a relationship one on one with clients and help their quality of life help their everyday activity. And that's why we brought the exercise coach to ST Louis. Yeah, it's a saturated market, but there was a need and people don't know it yet. But there was a want for this specific work out here, and it just brings me so much joy to have my name behind the being a franchise e here in ST Louis. So, um, I know that's a lot of information, but it is so exciting to actually find your passion and wake up every single day and say, I want to goto work. I'm excited for work. Oh, you know, most people say I worked 40 hour work week like I work 60 to 70. I don't care because there's such a passion there. And I know every day I'm touching someone's life,
spk_2
right? And if you love it, it doesn't feel like what
spk_1
exactly? It's not work, So that's the difference
spk_2
so that we're gonna get into it a little bit later. But how? How it all works. But I think the big thing there is that you guys were interrupters. It's a totally different style of work out. That's a totally different style of exercise. So maybe touch on that a little bit and how the interrupter part meant so much to you.
spk_1
It was a matter of when We first introduced the exercise coach to ST Louis. They thought of us has a trend. It's another trend that's coming in the market, and then it's gonna go away. And that's pretty much what people thought. And it's not because our main focus is strained training. And if you don't have your strength and there's so many other benefits, but we'll go into those later. If you don't have your strength, you can't be the person you want to be. And because of will go into more information about the workout and how it works and everything. But because the workout was designed with you in mind, that's the reason why we decided to interrupt the industry and bring it back. Bring it saying loss. Yeah,
spk_2
and so you guys don't just have one location.
spk_1
No, we don't. We have three. Excellent. Yeah.
spk_2
Tell everybody where you are.
spk_1
So, um, are three locations we started off in Webster Gross. Um, and then we moved to town and country and our newest locations and Clayton also. Yeah,
spk_2
perfect. We're gonna get more into talking to Jessica here in just a minute. But let's have Drew introduced himself.
spk_3
Yeah, uh, my name is Drew Kitsch. I am the lead trainer over at the town and country location. A brief background about myself is actually from South Alabama. So a lot of just life changes moved myself back up to ST Louis. But, um, I received my bachelor's degree in exercise science from Troy University, actually, with a concentration in strength and conditioning. Um, believe it or not, this is my first job straight out of college that opened the door for me in the exercise world. Uh, did it really going into college? Actually, I didn't know what I wanted to. D'oh. You know, I graduated. I love sports, but I didn't know exactly what I was really passionate about. So, um, I thought actually, anatomy was for the nerds in school, so I didn't really take any of those classes I thought was just for the advanced kids. So
spk_2
I might have taken it, But
spk_3
any. And then I found my passionate I, uh my second semester school sign it from Anami one class, and then I was just like, Wow, this is incredible. Like, Ace, that I was like, Okay, let me see what I wanted to you and I discovered the actually science world. Um, after I graduate like I said, I moved up this way. Um, started training on coaching at the exercise coach. At first. When I first saw the machines, I was like, Wow, this is interesting. Like, you know, you hear about. Like I said, we'll get more into the detail, But you you hear about these types of contractions in school in the way that your body will be, um, recovery and all that with how you should actually work out. What should you But with a technology that we provide and how, UM, we program and customize every workout to every individual that walks through that door is it's just crazy. It's
spk_1
so I'm gonna enter intervene real quick because the coolest part that yours leaving out I want him to kind of go in more detail is when they're in classes. They talk about like the type one in the type to fiber in the machines, and then the teacher says. But wait a minute. You'll never be able to experience that piz. There's nothing out there that's like that. And then he walks into his first job, and he's like Oh, my gosh! Like they
spk_2
talked about this equipment
spk_1
and they said I would never experience it and walking into my first job and I get to work on it with my client's s. So I'd go into more detail just to touch about that, because that's huge.
spk_3
Yeah, So what she's saying with the type one type to a lot of people nowadays, breaking it down when you go to the gym you have been told over the years of training is go in for five times a week for at least an hour. You have to stay or at least 45 minutes a minimum. And where, when you know people walk in the door, they're like, 20 minutes. Really? Um, and I love getting the ones that walk in kind like I waas when I walked in and I was, like, really? And actually hopped on the machine kind of experience what Jesse was like, Oh, my gosh, this is awesome. This is incredible. What I felt right here just killed the whole aspect of, like, the type one contraction being so slow and you can go for hours and hours, but I'm not really getting any benefit out of it from the type to and just feeling that fatigue, right? Because usually because of the machine, like our ex robotic machines, that's your accountability partner. You're not done like you don't get to see your results unless you finish those reps and their sets. So it kind of makes you really pushed through and push more than you. What's your body you think actually is capable of doing? You actually go past that limit? You're like, wow, and you feel so accomplished from it. So there's a lot of beneficial factors to it, with muscle contraction and just your brain being utilized as well because we hit your hormones everything. When it comes to this workout,
spk_2
catch it. That is awesome. That's good to hear. And we're gonna ask some more questions here because that that does sound like something I would be skeptical about if I didn't already know you guys. So I'm gonna ask the questions like I am skeptical and then you can answer him like you would answer in any bales. But, um, just in general, for the listeners, type one fibers, they're more for endurance and type two fibers or more for power. We're just gonna keep it as basic as possible because this is not necessarily just for health care or exercise professional. So,
spk_1
yeah, tight spiral really focuses on that strength.
spk_2
Examine the strength and power, protecting our so so two times a week. 20 minutes. That just sounds impossible, right? It just sounds like there's way too little there. There's no way I can possibly get full body workout that's gonna benefit me. Um, long term. There's no way I can get the cardio within that 40 minutes a week, right? It just seems, um, impossible, if not just unrealistic. So let's talk about some of the myths about the exercise coach and why you guys are totally changing the industry here.
spk_3
So, um, the reason, uh, probably that we're changing the industry and the effects of like how people think about exercise is one. Um, when it comes to first off back to the type two is it's more targeted with our objective every time we go into the exercise way. First off, when you come in and you do everything we get, you set up on the actual extra X robotic machines and design a program our objective is to fatigue that muscle group. So we really hit on It were like, Hey, the ejected ve is the fatigue. Let's take the quadriceps. Hamstrings and glutes your leg muscles on the leg press. I'm trying Thio fatigue him in a minute to minute frame. Okay, Um, by doing that type to contraction, you're gonna start feeling the recruitment. It's gonna be quicker. So type two happens. It's fast twitch muscle fibers, so it happens in short 60 toe, 122nd time, friend, usually. So the minutes, Two minutes. Um so from that standpoint, the myth is a lot of people come in and they're like, OK, I need to do 45 sets on, like press to accomplish this. Well, you taking it, you know, you take your water break, you take the set. Rest in between you take. That's why the type one You
spk_1
checked yourself out in the mirror.
spk_2
Check yourself
spk_3
out in the Mir. You're doing all these rests. What were we don't do? Rest were for when you hop on the machine and we start the exercise, we want you to accomplish that fatigue in that minute, two minutes. If Um and that's the main objective. Now we bounce around, we keep the dynamic high, so we throw high intensity in that as well. So we're trying to also increase your heart rate increase that metabolic processes going on in your body. Um, to accomplish that, the goal that you're trying to get, which is like fat like, you know, you get the tone up, the lose weight and all that it happens quicker with that process versus going five times a week because it's minimal effort to maintain that contraction. Like I said it once again, target is the main word that we like to
spk_1
you circle back for a second. Because when you come in, it's not like we put a weight stack on, all right? Okay, we don't do that. That's not even a thing within our extra body.
spk_2
Because the machines were so sophisticated, they provide the resistance,
spk_1
they provide the resistance. But you actually determine. Okay, so my workout versus your workout verse Drew's work out. We're gonna be completely different because were measuring how strong you are in your legs, in your arms, in your abs, whatever it is. And we're starting you off we call it right intensity training because, like I said before, it's based on taking you the individual in mind. So what we're doing is we're creating you. So what? What people tend to do on like the leg press. It's one wait on the arms. It's another weight, you know? Try it. They might do triceps and biceps the same weight or something like that because they don't know what they're doing. We actually measure your your bites up how strong it is. We actually measure your choice up, how strong it is. And so that's how we can take you and progress you to the most appropriate pro program and plan that specific day. And then what we can do is we can take it to the next level. You come in, you get all excited and everything you're like. You know what? I'm gonna hit some personal records state cause you're getting feedback when you're going through this process and like, you know what? Then let's challenge you a little harder and we compress best, and we compress when you hit the best button that is challenging your muscles to your best ever effort. If that was a couple weeks ago. Whatever it is, we're constantly challenging the muscles to do more. And at a gym, you just you just go through you, you just go through the motions.
spk_2
There's a lot of going through the motions.
spk_0
I
spk_1
was going through the motions and you know what? And applaud everyone that's out there going, going to, going to work out and trying to work on themselves were just trying to help you and take this to the next level to determine what you should actually be doing. Help your health
spk_3
right and like it's like, she said, with the machines take away, like from the machines. We actually use the same application process through our weight sex. We have cable missions. We have the abduction abduction machine. Um, and we take the application of the slow and controlled, so it's funny. We throw the whole. There's another myth at you. We throw the high intensity work out in there, but then we say your motion isn't be slow and controlled. The only fast paced movement you're doing today is anything that deals with cardiovascular conditioning work. So we take that application from the machines apply and so people are used to coming over to the machine. And, like I said, once against the sets, the type one versus type two it's the big thing is they'll come over. They'll crank out a lot of sets until they feel that fatigue. Well, I accomplished that in there like Okay, Wow, you just threw £40 of chest on chest fly, for example, for another exercise. And then you're doing it for a minute. Two minutes at a slow right, like 8 to 10 seconds in a. We do we all about science. So, like a concentric form and the East centric. So we're all about that. Well, when we do our sessions, we like to explain to our clients were all about education as well. So the concentric way in the East Central you want, you go short and muscle fiber eight seconds out and lengthen the muscle fire back out, eight seconds out. It's safe, it's controlled, it's targeted. And the big thing is, it's accomplishing all that that we're killing the myth of the hour long workout. I'm accomplishing that in 20 minutes, three customized program
spk_2
and you know, you guys had mentioned that a lot of people were maybe trying to be more active, right, and they're going to the gym, but they're not really sure what to do. And so maybe they're not loading themselves properly, and they're not doing the right activities for what they need that day. And like you said, we have to applaud them for ABS doing something
spk_1
that's amazing. But, yeah,
spk_2
I see it all the time. That's not sustainable, correct People doing the
spk_1
same workout over and over and order a grand for years, and it's almost like they're helping them out in any way.
spk_2
It did initially, but now we're creating more problems in their fixed correct because it's the same thing over and over there, not moving in the patterns that they're not used to. So they're strong in certain areas in the week in certain areas. And so that's where the individualized program is so important
spk_1
in the assessment.
spk_2
Absolutely. And if you are trying to give a program without assessing, you're missing something every time, every time, absolutely So let's talk about that individualized programming. I know you guys had mentioned that you're doing an assessment kind of walk me through that process and maybe an example of someone who's done that recently.
spk_1
Okay,
spk_3
um, so an assessment kind of this takes, like, especially the consultation. They give us their health background, they give us, um if, like, for example, osteoporosis, osteopenia that automatically eliminate certain exercises that they can't do because the compression of the spine or something like that. Um, assessment wise, we could do a basic over your name. Put your hands over your head, do a squat. And just by the way, um, you're moving either turning your knees in or coming forward your knees going over your toes or you're bringing your arms for it. I can dictate, um, certain muscle groups that are kind of that this needs to be strengthened more than others. And from that assessment applies with what exercises that we use at the studio. Let's say external rotator, zor especially, or even go into greater detail of like what your occupation is. Um, what's your day to day life style? Uh, when it comes like occupation, do you sit a lot to you? Roll your shoulders. Are you on your computer a lot. Are you a tech wiz? Um and what I do is I try to apply muscle fusion technique is well, where I'm with the extra row taters again with, uh, the way you're sitting to strengthen up your hip flexors and stuff because 90% of time you're probably sitting down seven outer seven hours out of that eight hour work shift that day. So we're trying to also when it comes, that individual program in the assessments were trying to benefit you for longer term factors. It's It's more of improving your quality of life versus, um, you know, try and become a bodybuilder pretty much
spk_2
perfect. And so if someone were to go through the initial assessment and say they've not and I've not been active for years and years and I know that's the case with a lot of the folks that I end up seeing their nervous to go to the gym, they're nervous to start because they they think they're too far out of shape to even get started anywhere. Say that person walks in. And yes, they're weak in a lot of different areas. Yes, their movement mechanics or bad in a lot of different areas. What what do you do in that scenario? Do you Do you work with anybody that goes through the assessment? Is there, like, um, certain qualifications that they have to meet to be appropriate for you guys? Is there any sort of referring out that ever occurs? If there not good enough in quotation Mark is to work with you guys. How does that? How would that look?
spk_1
Well, I must speak on that just a little bit. Um, from a different standpoint, my focus is an owner is It's not the number of clients I have. Okay? It's not the dollar amount or anything like that. If you're not right for us, or if we know somebody that's right for you, we're gonna send you that way. Um, well, not a lot. A lot. And but to your question, if somebody comes in completely brittle, have never worked out in 10 years, anything like that, we're gonna take it one step at a time for them, and we're gonna say yes, there's all these things that we like to work on, but these are the ones that are gonna be most beneficial for you, and we can provide you with the best results in that particular way. So I mean, just one that comes to mind right away is mobility. And so, obviously, if we work on their mobility first, that's gonna be our number one priority so they can actually get around and then go into maybe the posture. Whatever it is, it's It's on an individual basis. Absolutely so.
spk_2
And I think that's the important thing is that's one of the myths that I've heard about places like the exercise coach. Not exactly you guys, but it's that everybody's doing the machines, and that's all there is to it. So it's very while it might be individualized within the machines. There's not a whole lot of individualized care beyond that. But as you're saying, if they need more mobility work initially, they're gonna get that. And so they're They're not missing stuff because you're addressing it in an individualized, personalized way rather than the cookie cutter Rupert's
spk_1
correct. I'm not gonna say okay, all of our clients, you're going to start with this person, then you're gonna come to us thing going to do this? No, because every individual is completely different and what they need, and so I'm not gonna just be handing out business cards to, you know, everybody. That's just not my nature. Build a relationship with the person, see what they mean. Build the trust with that person, Introduce him to the right person, and then they could decide. She know from their um so it's not.
spk_2
And you can't force people to do anything so you can provide the education and given the education that they need to make the most informed decision. And if they decide to work with you or that other person you're referring him to Great. But you've done the best cannon that point
spk_1
Well, yeah, and they have to be ready, and they have to be motivated. I mean, we have so many people like, I'm gonna get blah, blah, blah in, and I'm like, That's wonderful. Don't push. Um, if they're ready, then we're here with open arms. But we want to make sure there are taking the next step for themselves rather than someone saying like you need to go do something. So that's that's really important because then you know that they're ready to make the change and they're ready to make the commitment and they see a very big positive going into it verse being forced to do something. I
spk_2
got it. So I think we're done with the myths. Were there any other myths?
spk_1
Cardio? A little bit
spk_2
of a party is talking about cardio.
spk_3
So cardio, Um, your heart. It's the big ticker of your body that keeps you alive. Um, cardio. A lot of people. The big myth is Hey, let me go run 34 miles a day, Um, and build my endurance that way. Um, and so what we do at our program is designed is because we eliminate that myth, and we add, we have Maybe Max, you're on a piece of a cardio equipment that we have elliptical, or we have a just a normal stationary bike. We also have another stationary bike with some arm rotation as well. Um, we eliminate the four mile run and condense it down to, like, maybe a 5 to 8 minute program. Or we have, uh, little programs that we throw into our even inside of the strength training process. Going over and doing cardio for a minute and 1/2 tops fatiguing the muscles that Kate your lungs and your legs and your heart and going back the strength training, keeping that intensity high. So the main approach
spk_1
you need to do cardio for an hour, though
spk_3
you do not need you, Carty for an hour to accomplish from the metabolic standpoint, Um, you have so much, uh, you don't use so much your energy storage in your body to sustain that for one. And so the number the real reason that we eliminate that is because we want you to hit the optimal amount of cardio that you're supposed to hit. Um, so, like, we do a lot of interval based training, So it's high intensity based off Watts and resistance. So we applied the resistance strength training. We even do that with the resistance cardiovascular training as well. So the myth is just kill that training for the marathon and actually do interval training because of the metal box. The metabolic pathway, it's at tacking. Actually, is it processing metabolism to actually increase? It's also increasing the way your auction consumption levels are in your lungs by was staining and pedaling really fast speeds for a certain 15 to 20 seconds max, maybe at the most with some of our program, So it's really intriguing to see people that come in there like I've run five miles a day, and then they hop on our five minute cardio program. There were winded like they ran five miles the way they there. It's just incredible to watch that.
spk_1
How about we go into a little bit more detail? Because I know there's probably people out there asking the question like I won't wait. Management. I don't like the word weight loss I like toward management. Um, because I if you're managing your weight, then you're not going on a diet and then getting it right back. So if you're managing it, it's a much better process. Todd does about strained training and cardio combination and help them understand the myths of you don't have to do an hour of cardio for weight management and how important Muscle building is. Four providing optimal metabolism.
spk_3
Okay, so with weight management dealing with that, um, when it comes to actually doing that and you're the main thing that people forget about and they do, I've heard I've had it come through the door of done calorie counting I've done. I've killed all my carbs out of my diet of them the low carb diet, high protein, high fat diet. I've heard it all, Um, and if you actually do our nutrition, if you actually hear us out with the nutrition side of things with that would make weight management, I never count calories. I've never I will never say Hey, if you eat this protein bar, how much calories you taken? So the main thing that we like to get down to the nitty gritty, we'd say, is how your metabolism? What? What A lot people forget that main key factor of their actual weight management process because you're consuming. Let's say you're consuming 900 calories, but you just did a spin class that you just burned 500 calories. So you're only retaining. Your body's only retained for energy storage purposes 400 of those calories. So what we try to do at the program, the way it's designed with the strength, everything in that myth is we try to tap into those energy storage is once again a quick, fast pace. So when it comes to the weight management, you want to eat a healthy meal. We are all about, um, good source of protein, fruit and vegetable at least breakfast, lunch, dinner. That's our main objective. Like I said, don't count. Calories. Um, And then the other thing is, when we tap into that metabolism with strength, training process is we're utilizing those energy storage is and applying it to what you're actually performing that day in that 20 to 25 minutes segment. So then you utilize the you're tapped in the metabolism. You're burning the fat, you're burning the calories, So you're managing your white properly. Then after you leave, you just burned. Let's say, um, the big word is glucose. You book, you burned all the storage. Now you gotta go replenish it. So a lot of people like, Oh, I just worked out. So I'm not gonna eat for, like, three or four hours. Well, the way that the, um type 25 contractions actually having effects on your body, it's, um, burning the calories, the fat, all that good stuff while you're actually driving home from the account. So you actually need to you need to put in more energy you need to put always say to the client's food is fuel. Um, you need to replenish. You need to hydrate because that is the proper way to wait. Manages to actually have a on poor metabolism is the key.
spk_2
And, you know, I think one of the biggest you know, poor thoughts out there is that their metabolism is static and can be changed. Yes, because you're getting older doesn't mean your metabolism is now lower forever doing something about it and going about your nutrition and your exercise the right way. I can change your metabolism right where you can actually burn. Right? Better
spk_3
you are. Big thing is like poor digestive health. Systemic inflammation in like high blood sugar are three we've noticed in the exercise world is the main factors of poor metabolism or poor mitt weight management. When you get all that back on track, you'll see your body fat percentage drop. You'll see your muscle percentage increase. You'll see your overall body weight as well. Drop
spk_1
so throw in their stress.
spk_3
Yeah, dress. Yeah, we also. So that's another thing. When we do the initial back to the assessment, we if it's very optional, if they want to hop on the scale, we break down body fat percentage must percentage and in visceral fat and a lot of people I love. You know, some people what visual, Fattest. Because, you know, if I I don't scare him. But if it's a number that's a little higher, I'll say, Hey, you know, this is this needs to drop in ways you can do it. Is this a B and C? And that's why we're gonna throw this in your program that we we like to throw a lot of explanation why you're
spk_2
doing something. Um, because the Y is what helps people stay motivated, right? If it's just know what it becomes a right, a routine that they hate to D'oh. Well, they know why they're doing it. There really brought in,
spk_1
right? And so I mean, Thio move on to that point a little bit, like, why am I getting on a leg press? What is this going to do for me? People don't understand that. Okay? You know, uh, Drew, you're getting on the leg press because we're working on X y and Z for you, so you can move on and be able to function. You know, that's a lot more powerful in a person's eyes. Then saying Just go do the Lake Press and
spk_2
really boils down to gold setting. Correct. If you know what their goals are, you're gonna be able to help him out more efficient, right? Right. You don't know if the 55 year old that walks in is trying to run a marathon in six months or if they're just trying to get up and down off the floor to play with their grandkids.
spk_1
And the biggest thing we asked our clients to do for us is be transparent with us because as much as I love to read your mind, maybe, maybe not. But as much as I would love to read your mind, I can't. But it the more transparent you are with us about certain things that are going on in your everyday life. We can cater your workout towards that not only from a, um, you know, in terms of a design level, but because of all the awesome protocols that we have on our machines. So we can design a program that we before we even got on this, we talked about depression, and we're going we're going into phone winter. And for some people, that's when they shut down and exercise is so important during this time Ah, for your brain health and especially that concentric work and then putting the concentric eccentric. So if you want to go into more detail about that but like, I just it just hit me. I'm like, You know what? We're going into fall winter and, like, I think we really talking about mental health a little bit when it comes to exercise, it's kind of
spk_3
Oh, my goodness, this is This is actually one of my favorites, actually, um, almost pursuit of psychology monitors because it cause of how much there's so much psychological factors that come into exercising like justice set. Um, the main thing that so when we come in, we we dive deep in the individual. We like to find out. We are. We kind of say, like, That's why we're coaches because they come in, they tell us their personal matters. And so we take away from that and from that knowledge that we've gained and we actually apply to the program. So we haven't been hit on the fact that so we get down to so much of individual ism there because of the protocols were able to you contract muscle and enhance your You're tapping into your hypothalamus actually into your brain, where the hype Alvis is your the factory of your hormones and what we do is with will take depression or something like that going
spk_1
into society
spk_3
anxiety. We take that in the factors and we've actually I'm sure you're well aware of it. In the the way that a concentric contraction you have more power on the concentric side and less on the East. Centric, actually sometimes taps into your endorphins and actually brings a happier mood out of you. So if we know somebody with an anxiety
spk_1
my favorite, I'm gonna feel like interviewing for a second because it is the best story. But my favorite thing is one of client companies like, Oh, I'm here just want, like, walking in and then they walk out and they're just smile ear to ear and, like, How did this happen? Don't worry about it. You just feel good for the rest of the day, like, you know, So it just in that that's awesome, You know, that is, And if they want to know behind the scenes and how that all works of course, we'll tell them. But that's all they wanted was they needed that boost to get him through that day.
spk_3
So, yeah, like it's It's incredible to watch that because we take that we design it. And then all of a sudden they're like, Why do I feel happier all of a sudden? Why do I feel like when I was doing the exercises? I'm separated from the world and it's actually just because you're doing I mean, I tell him we could go into their very big scientific detail or we I can tell you the reason I was on your program is to make you feel happier. Um, so, uh, the way that the contraction rate is is like I said, with the concentric, it brings out, there's positive endorphins. And so we throw, We like to get him. We have that consider protocol. We have certain protocols that it hits and that they purposely do now if John Doe comes in behind him and he's completely different, so it could be like he's trying to go for strength of power. So have different protocols where I have a whole thing where he's just doing all out features and just burning himself out for 20 minutes. So that's what's really cool about the psychological aspects. Is like being able to hit everybody's emotions in different ways
spk_1
from what
spk_3
their goals is from.
spk_1
And that's one. That's one reason why we brought it here. Craze. Because and the whole thing, our CEO is just amazing. But the coolest thing about it is he's constantly changing things around, constantly adding protocols constantly
spk_2
in the old ways knows.
spk_1
I mean,
spk_2
everything's changing the sciences, New Brighton and changing all the time. And
spk_1
honestly, there's other 20 minute workouts out there. And so what? What it's showing is you don't have to be in a gym for an hour. Go find the 20 minute workout that works for you so you can hang out with your family more. Go run those errands, go, go, do things you want to dio and what those 20 minute workouts like be the stepping stone for you to be able to do those and I mean but he just he's constantly just like constantly changing things around. You know, we what will send in you will send in and we'll say, Hey, can we have more of this because we're hearing this sure and then puts the protocol together. I mean, it's so much fun to be in this industry because just like any other industry, it changes every second every day, and you've got to be ahead of it. You've got to be ahead of it. And he is. So it's pretty remarkable,
spk_2
Cyril on top of it all the time because you're not falling behind.
spk_1
No, that's awesome. I mean, if you came into us, you know, uh, when we first started, it's like walking into a new studio now, not in terms of. We don't have a lot of equipment. It's not big. It's semi private, but because of what's on the screen, and that's what's even cooler is we don't have to change our appeal of a semi private studio to give you Maur challenging stuff that you've never been able to. You know, even when you came up, came into us in 2014 I mean shoot back then I thought the program was great. Now it's just like elite, you know? So, um, it's pretty. It's just very, very cool what he's put together
spk_2
very good and, you know, you were talking about the psychological component, and we've talked about that for the last few minutes. But, you know, it's not something that I had realized when I was in PT school was how much you have to get into people's psyche, whether it's for motivation or getting rid of those improper beliefs. You know, writing. Why don't hurt. Why do you, um, retain, Wait, why do you whatever the why they think is right is we have to address those beliefs and educate to try to change them, because oftentimes they're what's holding people back. And from my perspective, it's pain, chronic pain. And so that's Ah, that's definitely a a big component, especially those in the health care industry, or health in general is being able to connect with your people on a psychological level. So we're gonna change subjects this a little bit here. One of the most appealing things for most people when choosing a gym is that sense of community. Thomas, you guys sure way
spk_1
don't call yourself a gym, okay? Because Jim, two people
spk_2
use the word studio. Okay,
spk_1
So the reason and sorry to interrupt
spk_2
your fine,
spk_1
but the reason why we don't call it a gym. Is Jim's or intimidating
spk_2
right? There's a lot of talk. About 10
spk_1
years. There's lots of machines. Where do I start? Where do I begin? A studio is more inviting. A studio is more like you walking into your living room and then like or lot walking into a house or whatever. And that's really the size of our studio is you're walking in and then you just have this room on the other side that has just some really awesome equipment, and that's that's what we want people to understand. We're not a jam. There are so many Jim's out there and that's awesome. If you like that, Jim, that's wonderful. Like I said, anything that you're doing for your health is amazing. But us personally, that is intimidating for a lot of people.
spk_2
Absolutely. I I totally agree. I don't feel that way about your facility. Yeah, because it it does feel more like on apartment or in an office. That's a nice office. You know, it doesn't feel like the typical gym. Yes, And so, um, but back to the original question, creating a community. It's one of the things that people are looking for when they're choosing where they're gonna do their exercise with you guys offering the semi private. How are you able to create that community within your members?
spk_1
Okay. Do you want to start? Are you,
spk_3
uh, you got it?
spk_1
Okay. Perfect. So what? Circle back, Thio. Um, community. And I would just say in general, building a relationship with the person you're already building a community because you're building trust with that person, and that person is going to tell their friend or their spouse or whoever it is, um, that you took time to get to know them. So that's already starting to build a community because of the fact that you're taking time towards that individual. Take it the next up. We have events and challenges that helped build community. Um, we have, you know, we acknowledge people's birthdays. We acknowledge people's anniversaries. Um, that's when we're getting a little bit better at for our clients listening. Um, and we think those air very important cause, just like you're taking miles. Taking a milestone to get into an exercise program. Or you're just changing your program up and coming to us. That's a milestone. Birthdays is a milestone anniversary, Zahra. Milestone. So we want to make sure that we're actually acknowledging the milestones that you're actually going through. Um, so those are kind of some of the things that we d'oh, um, as faras, that's concerned. Um, anything else you'd like to add to that?
spk_3
Well, she definitely hit on it with the, um, connecting her individual knowing that individual, let's put it this way. Ah, when it comes to our clientele were so connected to him that it's like a family. It's literally every time they come in. Um, I I know their kids names. I know when they're going out of town, they say the name of the city. I can tell you, Oh, you're going to see your daughter like that's how connected we are. We have those conversations. They ask about our weekends. We ask about their life. Uh, I just recently got married and they were just so and just engaged in my life like they were. They were wanting to see pictures. It's just it's it's what we developed there is that community feel of a family. On top of that. One thing I brought into the picture is I'm a huge ST Louis sports fan. So, um, we know that I have sings blues on most every day or
spk_2
cardinals There there was rally talents, so
spk_3
well, so yep, the rally towels or so on, added the game. One of two of the NLCS rally tells the other day, so they know it's funny because the community that felt from that is like somebody brought him in. We hung him up, and then another client went to the Stanley Cup final game brought s'more in. So we had, like, individual players, you know, it was cool. And so from a community that we build that and then people that they feel like, you know, there are families, they want someone else to feel that way. So it's kind of the self generating community factor that we do with that.
spk_1
We do theme days, you know, like we do beach day. We
spk_3
d'oh
spk_1
cardinals, we do believe
spk_3
yeah, when Cates listening, she she does. She'll do like the Halloween coming
spk_2
a couple weeks
spk_1
Thanksgiving. I mean, you name it, but it's just to be able because toe put a smile on their faces
spk_2
and I think the other side of that is just as business owners being engaged. Yes, I think a lot of people were just disheartened when they're working with someone who's the exact same all the time. And it's like, Yes, you're consistent, but you're not the good type of consistent right yells. Consistency is that you're always engaged, which I think is is valuable thing. That's cool. That's cool. So you guys have an offer for the listeners. You have a new program and an offer. Tell us a bit more. We are amped about things. This is this corporate wide, or is this just you,
spk_1
this corporate walking this ex corporate wide and there There's a couple reasons behind us personally in state laws. Have decided to do this. Um, we are actually, to be honest, we're actually one of the last
spk_2
in the
spk_1
opening. Yes, um, because we we just felt like it wasn't quite the timing for it. It wasn't quite the timing. We wanted to make sure that we had all of our ducks in a row for our current program that we're having. So just so So if you don't know, we our focus is currently right now, one on one personal training. That's what it is. Semi private studio one to do two people in there, Max and we'd work on a team approach so you had to see gets you all of our coaches because they all bring different things to the table. Now, if you come on a consistent time, then you had to see 1 to 2. People don't want to scare anyone with that. But personally, from a team approach, I think it's so important because what I bring to the table verse with Drew brings to the table. It's totally different. I'm a super emotional person. I love to emotionally connect with people. He does, too, but he's also going to describe in a science aspect or a kindergarten aspect or whatever why you're doing certain things, but to get back to it. We are so hyped. We're so excited to bring what's called small group training to all three of our locations and to give you just a kn idea of how this is gonna work and how it's going to kind of change up. The industry, if you will, from our standpoint is we're giving you the opportunity not to be in a crazy, like 30 people type of class. We're giving you the opportunity. Did you still have a semiprivate? Up to four people? That's all our classes, so it's still semiprivate. You're still connecting with, you know, ab individuals and having that social atmosphere. But it's not that overwhelming social atmosphere where me personally, guys like, if I go in, If I went into a class and there were like 30 people and I'm I'm on the electro on the treadmill, I'm doing whatever it is. I'm so focused on what other people are looking at and what's going on in my doing it correctly may do it. We're still designing a program that's customized towards you in terms of our ex robotics machines, and then we're adding in more cardio and strength component. So you're getting all of that in 20 minutes, and to us, we the were taking this to the next level and really focusing on busy moms and busy dads and other people can do it. Sure, absolutely other people can do it. But I'm a mama to a six year old boy, and to have a workout like we're gonna have that's going to challenge my muscles to the way that we have. Excuse me to challenge my muscles the way that I personally need them challenge and my limitations and all those types of things. It's huge for me because then I get the opportunity to get myself, Karen, my brain health de stress myself, Bill, You know, my aging process will be a lot prettier, and I had to spend time with my kiddos. Sure, and to me, as a mama. That's huge, because I don't have time for the one hour workout. I don't have time for work. I'm gonna do it tomorrow. I'm gonna do it tomorrow. I'll take care of me to mark. Guess what? Guys? If you if the Mamas and the dads don't care, take care of themselves now we're gonna have a real problem later. Sure, and so that's why we personally decided to take this to the next level so we can help more people. So it's pretty. It's sorry, guys, I'm so excited.
spk_2
Absolutely, and I think that's one of the misconceptions about group training is that it's always that 30 people, right? And you mentioned that four is the max That's our Where's the back. That's still personalized attention. And I think that's the biggest thing. There's If there's 30 people in the class, there's no way that each coach could be paying attention. All of those folks.
spk_3
And it's still safe and effective to that's the big thing is safety in our eyes. Because in 30 30 people class, you know John Doe again could be in the back left corner doing it improper, and we wouldn't know,
spk_2
and then he'd have come see me right in the way.
spk_3
All right, John, But no, we're super aunt. I am so excited for this because I've done for one of my conditioning, strict conditioning classes. It was lead a class. It was, you know, write a program and tell him to do the workout in. Keep that energy alive. So we are on fire for it. We excited? Yeah. So And don't think that you just had to come in and know everything. We actually take the time out of certain amount of sessions to actually show you. Um, you know, from a seat position standpoint, how to actually work the ex robotic machines and all that. Um, so you're not just thrown in um, without knowing, having
spk_1
running into the mix?
spk_3
Yeah, throw until you have no idea. So, uh, what's really cool is I like the variety that will throw into it as well. Um, it's still like she said. It's tailored. It's actually Taylor to you. Still, you still do your strength test. You still do. Um, your assessment right at the beginning. So it's still going to hit the intensity level that you needed. Um, meat and meat reach those goals. It's just it's awesome because let's say you have, like the busy moms and dads. You know, you have the soccer moms that drop off their kids at the soccer practice and they have the waist killed 45 minutes up on get theirs to soccer. Practice is in a week and come in for two times over in do some group training with my fellow friends.
spk_1
So all the mamas, all the dads out there that are super super busy, like I said, I'm a mama. I feel you understand it. So we want to give you an offer, and the offer is we want to give you two free sessions, and I want you to look at these sessions as not Oh, I get to free the reason why we do. The two free is gonna make sure one you're ready to You feel good about your commitment that you're making, And three that it's time for you to take care of you. And so we're gonna do to free And I don't know, I'm feeling really nice today, so I think I'm just going to $100 off, Okay, you're first for your first plan. And, um, and just for the listeners, understand, Like, I am not a sales person at all. But I know that might moat motivate you to take care of you even more. And that's the reason why I want to do it and because, um, it's very important. And so, uh, we're just super pumped, and we want you to be able Thio. We can talk about this stuff until we're blue in the face. But it's so until you get on that equipment
spk_2
until you really try until you try
spk_1
it. Good luck trying Thio. Talk about it because it's just not. It's something you have to try,
spk_2
right? It's hard to explain. It's hard to, you know, completely mimic and experience Yes, on the radio. Exactly. Um, that's awesome. That's awesome. And you know that they need take care of themselves. It reminds me of the old airplane analogy. You gotta put your own oxygen mask on before you help others. So if you're not taking care of yourself, everything else kind of falls apart around. You need to make sure that you are doing the best thing for yourself. Whether that's going to the exercise coach or managing your nutrition or seeing a physical therapist or whatever you need to do, make sure you're taking care of yourself. But before you start
spk_1
like find your damn if it's not us, get out there and do it, guys, get out there and do it. What is going? I like I know I'm gonna get like, super emotional in this, But like tomorrow may not be tomorrow. So do something today. Do something that's gonna make you four stronger for tomorrow. Um, and just just do it for you. Stop putting yourself on the back burner. Oh, I'll do it later. I'll do this because I'll get into my story just to touch. I did that for a long time my stress built up, everything happened. I have lots of health issues. We won't go into any of them but had tons of health issues. And I decided you know what? And that was in the corporate world. You know what? I would take care of me now because if I want a good quality of life going forward, then I got to figure out what's going on with me. Health wise. I gotta get my stress under control. So I just changed my whole life style. I changed my nutrition. I did an exercise program exercise coach two times a week and 34 years old guys just to give you an idea, because I know I sound like I'm 18. Um, why 22 times a week? That's all I did. And then I'll just call it spiritual prayer and, um, those types of things to get myself in order. Everyone has their jam. Everyone has what they need to dio. That may not sit well with you, but I will tell you, if you do the nutrition and exercise standpoint, you will be a different person. So just if it's not us, that's fine. Just find something so we can like. That's what I'm all about, you
spk_2
know? So anyway, I think you have to. You have to be able to tell that story and and you don't have to go into all the details. But people need to know that you've gone through it. They need to know that I've gone through what I've gone through to become the PT that I have right, and that's everybody has their own story. And you have to figure out why you connected certain people.
spk_1
And I have a massive connection with a lot of our clients because I have been so open about my story and and I think it's so important. That's why we talk about transparency, because they look at me and I got you don't need exercise the only this only that and then they find out my story and they're like, Wow, just to kind of give you guys an idea and not to put a Debbie Downer just for you to understand how fast life can change this day and age. This day I be my chair would not be sitting in this chair. We're sitting in correct right now. I'd be in a wheelchair. If I did not make changes, I would be in a wheelchair. I'd still be rolling around the exercise coach, but I ve in a wheelchair, and that's due to so many different circumstances. So many different things and complications I went through. But that hits home for me. And that's the reason why that's one of my biggest wise is the reason why I do what I d'oh because I know changes can improve everything. So just start small. Small is big in the longer, and if you start big, you'll feel
spk_2
right. So have to build those small habits over a long time. So that's whether it's exercise or therapy. You have to start small right, and it's doing those small things every day builds into big results. Excellent. So a little side net out of everyone that I've interviewed for this podcast, you're the only person Drew. You're the only person that's hasn't left the corporate world because of the stress and dislike of that. So congratulations will not having a go yeah, corporate hatred. Yeah, early on, like the rest of us out. So
spk_3
my friends were just super jealous of my position So there in the ocean world. Yeah,
spk_2
I should be. Yeah, because Jessica and myself and everybody else would have interviewed on the show loves what they do now. And they've left corporate whatever they were doing before and completely changed industries in some circumstances. Like you. Um, so that's that's just kind of a testament to do what you need to do for yourself. And I needed to do it for myself. You needed to do it for yourself. Whether it's mental health or physical health, you have to make those changes. Those were big steps. But there was a lot leading up to it. I would assume. Yes, absolutely. Yeah. All right, let's get back on talking about your client's a little bit. So let's talk about we're just gonna do one more question here. What do you love most about your favorite clients? If you have someone in mind, maybe without telling into surname, tell us a story or something. Oh, man. This is actually yeah, it's
spk_3
like I'm like, sitting here trying to break down every client in my head. Oh, man, this is tough. That even pick favorites. Um, because everyone
spk_1
just tell story.
spk_3
Oh, stories. So I mean, I've had the biggest connection where I've actually had to the opportunity to enjoy a family dinner with these clients, to go over and just eat a dinner with them and and fellowship with their family. And it was just an incredible experience as well. I mean, I've had, you know, especially once again I could just got married. I mean, the the blessings on blessings, that my wife and I, um, we're gifted where is just phenomenal from each individual client, because every client I have one of my favorites. I treat him with the same love and respect every time they walk through the door. Um, had experiences where it's like they walk in. Hey, here's some you know, like there's this, you know you deserve it. It's what
spk_1
what? Your client's cook for a quiet randomly Give us give cards. I mean, you name it. It's just fun. I've been to a baseball game with the client
spk_3
games. The client.
spk_1
We've gone toe happy hours with clients. Yes, you can drink when you still were.
spk_2
Yeah, it's okay.
spk_1
Yeah. I mean, there's just so many, but it's back to the relationship building. It's back to the trust. It's back thio them, understanding why we're doing what we're doing. You know it. It goes right back to that every single time. There are so many stories. Hilarious story as we have a client that brings in bags and bags and bags of clothes for the girls.
spk_3
Oh, man,
spk_1
wait my dress up. You know, like that afternoon
spk_3
training, another client. And they're doing like runway modeling.
spk_1
Yeah, so it's like it's just a matter of bringing that open door and letting them be themselves, And that's what we d'oh.
spk_2
It sounds like it's a family what you're doing
spk_1
And there's some people. And I know this might freak some people out because, you know, when I talk to people on the phone and they're like, Wow, you're you're really energetic. I'm like, I'm sorry. I'm just really get so this might creep somebody out. But where? If you don't wanna open to us, we're not gonna make you open up to us. We're still going to help. But we love when you open up to us, because I mean shoot. I got to learn about scrapbooking the other day. It was pretty awesome because I've been wanting to make a scrapbook Him like that. There's no way I'm gonna feel jealous. And she brought in her scrapbook. Could she walk me through it and everything else? And guys remember, we only do short workouts, but like, if we when we have the time, you know, in the afternoon, we want to take that time with our clients. I mean, those hobbies either doing now they want to show him off to somebody. We want that to be us.
spk_2
You want
spk_1
to see, like, you know, where'd you hike this weekend? What are you You know where you go in next? What was what are you up to? You know so
spk_3
well. I actually, I actually do. You have one favorite client, and she's been with me through the very beginning. I I signed her up for us, and she comes in every Thursday morning on we say, same time, same place at the end of every session. Um, she's a sweet, elderly woman, but she is passionate about she knows what she needs. And let's just put from a mobility standpoint, she Yeah, actually, not even that she comes one time a week, one time is all it takes for her because she knows her body. She knows the recovery it takes from him muscular standpoint.
spk_1
That's what we suggest,
spk_3
right? And she comes in and she gives me a daily quote every Thursday morning, and it's just it's awesome because she knows that. Ah, it inspires me each day to see her. And she knows that I'm passion about what I do. And I want the success from to see her success. And, ah, it's just incredible. She's probably one of my top three and a lease, and it's and it's very hard for me to rank people. But she's top three for sure.
spk_2
Let's go. Very good. Well, we're getting close to the end here, So just a reminder to everyone listening. Um, Jessica, Andrew have offered to free sessions to the exercise coach, and that's it. Any of the location. So you got Clayton Webster as well as town and country. And if you do decide to work with them, you'll also get $100 off your first plan. Yeah, that's awesome. Thank you. Yes, for sure. Anything else that you guys want to share?
spk_1
No, we're just Thanks for having us. It was tons of fun. And I felt so fun in natural to be here and just share our passion
spk_2
and very thio to be recorded. So appreciate you being here.
spk_1
Yeah, Absolutely. Thank you.
spk_2
Awesome With this. Thank you s t o active.
spk_0
Thank you for listening to the S t l. Active podcast from ST Louis dot com If you enjoy the show, please spread the word. Thanks again and see you next time.

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